From AIDA to LEAP
Traditional marketing have little value once you are in the social media sphere. Not that traditional marketing theory is completely irrelevant, but the “shout the messaging as loud as you can until you get people’s attention” certainly won’t work on Twitter or any other of the social media sites. Thus, the AIDA – Attention –… [Read more…]
January 31, 2010 by Ingjerd Jevnaker
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