The Largest Online Global Community Launches New Music Programs “MySpace LIVE!” with Paul Oakenfold and “Hey, Play This…” with Ben Folds
From press release:
Los Angeles (November 15, 2006) – MySpace.com, the leading global lifestyle portal, announced today the official launch of two new programs, “MySpace LIVE!” and “Hey, Play This…” incorporating live video web streaming, instant messenger, and user profiles to create unique, live experiences for the MySpace community. The launch of MySpace LIVE! and Hey, Play This… join MySpace’s existing community music and film programs including Secret Shows and The List which engage the global network by coupling site functionality with offline events.
“With a diverse user community and massive social platform, MySpace is a natural fit for live, interactive content,” said Josh Brooks, VP of Content and Programming for MySpace. “MySpace LIVE! and Hey, Play This… add a new dimension to our music community and we hope to develop future original programming and partnerships that focus on the live experience.”
MySpace LIVE! will be the first live broadcast program on MySpace and allow users to submit MySpace messages to the fans and bands attending the performance. The first MySpace LIVE! event will feature Paul Oakenfold (http://myspace.com/pauloakenfold) in Miami at Club Space on Saturday, November 18 and will be exclusively broadcast on MySpace at http://myspace.com/sidekick3. The event celebrates the legendary DJ with an all-night music event in support of his new album, A Lively Mind. The six hour live web broadcast will also feature dance music pioneers Sandra Collins and Jonathan Peters along with various local performers, visual artists Fuevoz, and a myriad of MySpace user generated content.
“I’ve been planning a gig of this scale for some time and partnering with MySpace is a phenomenal way to use technology and one of the biggest social platforms out there to reach a mass audience,” said Paul Oakenfold. “I’m hoping this will be the first of many interactive, online events for me.”
Sponsored by T-Mobile and hosted by Rene Intlekofer and Shaina Fewell, MySpace LIVE!, will include an on-site message ticker allowing users at home to send comments and text messages in real time to on-site attendees. Event attendees are encouraged to take photographs and video from the evening to create their own “mini clips” of their personal experiences to share in the MySpace Video community. Anyone interested in attending the event receives complimentary admission by clicking on the RSVP form at http://myspace.com/sidekick3.
MySpace’s second live program initiative, Hey, Play This…, will utilize MySpace instant messenger and a live webcast to give the opportunity for the community to interact with top artists at an exclusive music performance. The first Hey, Play This… event was hosted by MySpace and featured Ben Folds live in Nashville on October 25 with a limited number of MySpace fans on-site at the unique, acoustic performance. Event attendees requested songs for Ben while the online community sent instant messages, comments, and requests for the artist.
Information about the MySpace LIVE! event on November 18, can be found on the event’s MySpace profile at http://myspace.com/sidekick3.
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views, MySpace is the most widely-used and highly regarded site of its kind. MySpace is committed to providing the highest quality member experience and will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s global network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, and Ireland.
Among the top 2000 domains comScore Media Metrix, October 2006. For more information on comScore Networks, please go to http://www.comscore.com.