CBS enhances TV ratings by measuring YouTube audience

Posted on November 23, 2006 by


CBS issued a release today with some of its YouTube clips viewing numbers, which while heartening in some of the numbers it portrays, is what I call “reductive speculation”. The way the release is structured it is meant to imply that since CBS clips officially went onto YouTube, the “Late Show with David Letterman” has added 200,000 (+5%) new viewers while “The Late Late Show with Craig Ferguson” is up 100,000 viewers (+7%). Right.

Anyway, the news part in there: CBS clips are doing well on YouTube…it has uploaded
more than 300 clips that averaged about 850,000 views per day in the first month. About 20,000 users subscribing to CBS programming on YouTube since the channel launch last month. Good to hear and let’s just stick to that for now…

(originally posted on

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Posted in: Streaming