Some people argue that the brand logo is the most important aspect of a business and can push any brand. I am here to say: No way, Jose! The product and the actual user experience is, in my opinion, the brand – under whatever logo!
Example: Snapped this businessman working at Mountain view train station. Is it a mac?
A closer view of his computer…
A thinkpad??? 🙂
So clearly, the Apple logo, does no Mac make. But this man’s brand loyalty is rather sweet.