Is it? No it ain’t!

Posted on April 30, 2009 by


Some people argue that the brand logo is the most important aspect of a business and can push any brand. I am here to say: No way, Jose! The product and the actual user experience is, in my opinion, the brand – under whatever logo!

Example: Snapped this businessman working at Mountain view train station. Is it a mac?


A closer view of his computer…


A thinkpad??? 🙂

So clearly, the Apple logo, does no Mac make. But this man’s brand loyalty is rather sweet.

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