As written in a previous post, I strongly believe that the iPad will revitalize reading of online content – and not just e-books, but webpages, newspapers and you name it.
Today, Fortune magazine concludes the same:
The good news is that 12-year-olds, just like their parents and their parents before them going all the way back to the publication of the first magazine in 1731 (the year Charles Darwin’s grandfather was born), still enjoy the medium. But they want it delivered in an exponentially more useful way.
Raised to expect instant, sortable, searchable, savable, portable access to all the information in the world, these digital natives — tomorrow’s magazine subscribers, God and Steve Jobs willing — could well become the generation that saves the publishing industry.
The better news is that with the arrival of Apple’s forthcoming iPad and other tablet computers — touch sensitive, full color, easy to watch video on, network-connected to virtual newsstands and stores — the publishing industry might once again have a remunerative way of giving it to them.
Read “the Future of Reading” here.