Design: The business benefit

Posted on November 3, 2010 by

0



Why should businesses consider using design as part of their strategy? And what is design really about? What can design and design thinking do for businesses?

“Design is a potent strategy tool that companies can use to gain a sustainable competetive advantage. Yet most companies neglect design as a strategy tool”.
Phillip Kotler
Kellogg School of Management

Posted in: Design