Design: The business benefit

Posted on November 3, 2010 by


Why should businesses consider using design as part of their strategy? And what is design really about? What can design and design thinking do for businesses?

“Design is a potent strategy tool that companies can use to gain a sustainable competetive advantage. Yet most companies neglect design as a strategy tool”.
Phillip Kotler
Kellogg School of Management

Posted in: Design