Browsing All Posts filed under »Social Media«

From AIDA to LEAP

January 31, 2010 by

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Traditional marketing have little value once you are in the social media sphere. Not that traditional marketing theory is completely irrelevant, but the “shout the messaging as loud as you can until you get people’s attention” certainly won’t work on Twitter or any other of the social media sites. Thus, the AIDA – Attention – […]

The “Rules” of Social Media

January 31, 2010 by

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From Blue State Digital presentation @ Web 2.0 in SF 2009: 1. Drive action 2. Be authentic 3. Create ownership 4. Be relevant 5. Create a strong, open brand 6. Measure everything 7. Always listen