Curriculum Vitae: Ingjerd Straand Jevnaker
Mobile phone: +47 932 22 289
- Creative, results-driven marketing/PR executive who thrive within the context of innovation and new ideas development.
- International work experience from the UK, US and Germany.
- Currently employed by the Norwegian Design Council woking with web / social media strategy as well as PR, brand management and events.
- Hugely interested in, and experience with, the development and design of new concepts, products and services, as well as improvement of existing ones, in particular where interaction design, service design or innovation has some part of the process or end result.
- Social media / web strategies
- Marketing / brand management
- Ideas and concept development
- Project management
- Creating thought leadership
The Norwegian Design Council, Oslo
Project Manager, Web and Communication (October 2007-present)
Responsible for the development of new web based services and online communication. Reporting to the communication director and assisting her on all communcation/PR and information activities. Project manager/driving force behind new the development and launch of an online index of all Norwegian design agencies which launched in 2008: Designbasen. Now in charge of all marketing/PR related to that site.
RawFlow Ltd, London
Marketing Manager (March 2006-October 2007)
Coordination of all marketing and communications activities to better position the company to its key B2C and B2B markets including broadcasters/content owners, delivery networks/telecoms and new media/communities, as well as developing, launching and marketing a new product for user generated content; Selfcast. My work at RawFlow was very varied and included project management of creatives, brand building, new product development, media communication and PR, organising of events, product launches and tradeshows. I also represented the company as a public speaker and managed the marketing team. Managed international PR working with agencies in the US and the UK.
Ashridge New Media, London / Watford
Account Manager (February 2006 – March 2006)
As account manager for Ashridge New Media my role was to be the link between the project manager/development team and the client. I was responsible for keeping in touch with clients on a daily basis and keep them up to date on project progress, getting necessary feedback and new business. Ashridge New Media is currently insolvent. For queries, contact Ed Lecky-Thompson at Galileo London.
Norwegian School of Management BI, Oslo
Research Assistant (September 2005 – January 2006)
As a research assistant for the research programme “The Value Creating board” co-financed by the Norwegian Research Council, Innovation Norway, The Confederation of Norwegian Business and Industry, Oslo Stock Exchange, Odin Investment, Vital insurance, Tine and Gilde, my task was planning, administrating and collecting data in a survey sent to top-level management and corporate board chairs in 3500 firms in Norway.
Spreadshirt GmbH, Leipzig / Oslo
Marketing Manager / Business development Scandinavia (September 2004 – January 2006)
Spreadshirt is a German personalized merchandising company on a web-based platform where companies and individuals may open their own web shop for free. I managed to convince Spreadshirt management that the Scandinavian market was attractive and helped the company to enter this market, which turned out to be one of the highest performing markets in Europe. In addition, the position has involved executing and developing strategies for both online and offline marketing.
3DM Inc; Boston
Business internship (Summer 2004)
As a business intern in a biotechnology spin-off from MIT, I had to get up to speed fast on the technology in question. 3DM needed to validate the need for the product and I assisted with market research. The research involved finding contacts in the pharmaceutical and biotechnical industry for testing purposes. The result was that 3DM got a more clear view on which actors to target in terms of their current and future R&D focus, and were able to prove to investors and partners that the product features had immense value in terms of testing new medical drugs at an earlier stage of the development.
Assistant Shift Manager (1999-2003)
Supervising, training and development of employees, and managing shifts
Assist in maintaining critical standards for product quality, service, cleanliness and customer value
Hostess (1998-1999) Supervising and training new employees and arranging birthday parties for children
Crew (1997-1998) Cashier, kitchen crew.
Waitress for Olde Hansa, Restaurant in Bergen (Summer 2002)
Temporary jobs in retail for H&M, Lindex, Narvesen (2002-2003) as well as transcription and reference writing for the Institute for Research on Economics and Business Administration, Bergen, Norway (1996-1999).
2009-2010 The Institute for Graphic Design and Media (IGM)
Part time studies in Graphic design and Project Management. To be completed June 2010.
2003-2005 BI, Norwegian School of Management (Norway)
MSc in Business Administration – Major: Innovation & Entrepreneurship.
- Thesis: “Boundary Blurring Biotech – Analysis of connectivity in the sectoral innovation system: A case study of systems in Oslo (Norway), Leipzig (Germany) and Boston (US)”.
Thesis grade: A
- Gender Perspectives on Entrepreneurship: Moving towards the Androgynous Society? The role of Gender in Recruitment to Entrepreneurship and Management in a Norwegian setting
2004 HHL, Leipzig Graduate School of Management (Germany)
Fall semester Exchange Programme, Master of Management / Diplom-Kaufmann
2004 Boston University, School of Management / University of Oslo (USA/Norway)
Boston University Advanced Entrepreneurship programme.
1999-2003 BI, Norwegian School of Management (Norway)
BSc in Marketing & Management, Major: Small Business Development
2000-2001 UIB, The University of Bergen (Norway)
Psychology and Philosophy (1st. year of bachelor degree in Psychology)
1996-1999 Bergen College of Economics (Norway)
Editor in chief, BIside StudentTV (2005)
Tecnical supervisor/journalist in BIside Students TV (2000/2004)
Journalist for BIstikket (Students’ Newspaper) (2001)
E.ON Ruhrgas Scholarship for Business Studies in Germany, 2004
Native language: Norwegian
Fluent in English
Proficient in German, Swedish and Danish
Indesign, Photoshop, Illustrator, basic HTML, Keynote/powerpoint, video editing software.
Excellent written and verbal communication skills. Used to dealig with short deadlines!
Music, technology, fashion, reading and writing, being active outdoors with my dog Trixie, art, architecture and design.
Public recommendations available on LinkedIn.
Other references available upon request.